Yale

SmartHome Alarm Campaign

The Yale SmartHome Alarm was an exciting new product from Yale that brought together all the latest technology to create an alarm that truly is a smart solution.

We created a new style for the branding of the digital products, adding a black background to this range of literature and the website, to add an element of quality and sophistication.

The smart element of the alarm was reflected with a more friendly, relaxed ‘human’ approach using the handwritten type to help dispel the myth that all digital things are complicated!

This style was applied across digital and printed itemsĀ  – bringing together the features for installers and locksmiths to give to homeowners. The plush photography gave the product real style, while the hand-drawn type helped highlight the alarm’s many features and emphasise how easy the system is to use.

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