Doormaster Campaign

Yale Doormaster is a revolutionary new product aimed at both the trade and consumers.

This major campaign had to work hard to appeal to both markets – as well as educate users about the benefits (and fitting!) of the products. The logo was based on the well-established Yale house style and drew on the power of ‘The world’s favourite lock’.

The campaign itself was wide-reaching and featured many forms of printed and digital communications.

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