JMK Entertainments run successful soft play facilities for children in Loughborough working with a popular franchise. When they decided the time had come to go their own way, they approached Hullabaloo to create a branding for their play areas for kids across Leicestershire, Nottinghamshire and Derbyshire.
To make a success of the new branding, we needed to create a look and feel that would fire the kids’ imaginations and at the same time give them and their parents a memorable experience they could relate to.
The name Mini Monsters gave us loads of scope to create a bright, colourful and playful branding, and we really loved coming up with a host of friendly critters who could be used in a variety of ways. We even gave them individual names and had lots of fun coming up with their wacky personalities!!
Bright colours and big eyes helped to keep the monsters friendly, and we split the group into different sizes and shapes – with just the impression of boy and girl monsters!
Each monster has its own lovable character and this helps children of all ages relate to their favourite monster. When the design was applied to windows and doors onto the street it created a real crowd stopper – even bringing out the child in supposedly ‘grown up’ people who were seen posing with the characters for Facebook photographs!
The lettering of the logo itself was given a monster-shape and colourful style – and was designed to have enough character to be used either alongside the characters, or on its own.
Inside the play areas characters were used around the walls to help create a friendly and fun-packed place to play!