We have a long-standing relationship with the UKs leading manufacturer of turbogenerators, transformers and electrical power generation products. Our bond was truly cemeneted when we were asked to take the creative lead in their major brand overhaul, designed to amalgamate the range of products and services offered by their global group of companies into One BRUSH.
The BRUSH logo and branding is steeped in tradition, so we had to be sensitive to their heritage and apply a branding approach that would build on their proud traditions. The classic BRUSH logo was used as the centrepiece around which the brand was built. Our approach included designing new stationery and literature across digital and printed communications, display graphics, team awareness and application of the branding to the existing website. Eveything from business cards to major exhibitions were incorporated into the new cohesive approach.
We also commissioned and directed new photography, featuring BRUSH staff from sites around the UK, who would provide the human element for this titan of heavy industry!