Amey is one of the most diverse companies in the public and regulated sectors. They therefore work with a wide range of customers across the UK, and this diversity can make their structure and service offering difficult for customers to see. We were asked to create a range of Divisional Brochures to clarify this structure and visually communicate their strengths.
This range of brochures was designed to provide a coherent face to the different parts of the company. To achieve this a simple colour coding was used, along with a strong photographic style. This celebrated the people and services that make Amey such a big success.
Performance against KPIs is a vital objective for the group, so these Divisional Brochures visually emphasised the statistics. Alongside the striking photography, the bold use of colour and typography communicated the key achievements of the entire group.