The Basin is a Pan-Asian restaurant which recently opened its doors in Loughborough, treating customers to a whole range of modern fusion food, influenced by flavours stretching right across the Asian continent.
The new restaurant had carefully created a modern, stylish interior to create the right ambiance for customers from across Leicestershire, Nottinghamshire and Derbyshire. The menu was developed to include an impressive range of dishes. All they needed was an identity!
The new logo reflected the restaurant’s location – a major part of an impressive waterside development in loughborough, which would include retail outlets and trendy apartments. We also wanted to keep it simple, modern and clean, but it needed real strength and integrity as the logo would form the basis for signage and exterior graphics.
The menus and interior graphics were also given the Hullabaloo treatment. We kept the styling clean and understated throughout, in-keeping with the overall tone of the restaurant.