This unique in-store sales tool was designed to deliver clear sales information directly to customer in point of sale locations.
We have been lucky enough to build a very successful relationship with Speedo over the years and we were very excited when we were given the opportunity to develop this digital sales aid for their wide range of goggle products. Competitive (and casual) swimmers rely on these products to match their performance goals, so a professional sales tool was need to deliver technical information and fitting guides to customers, aiding selection and ultimately driving sales… right at the point of sale!
We also were able to utilise the highly dynamic photography used by Speedo in their marketing arsenal. All these elements combined to deliver a visually stimulating, highly informative sales tool.