We designed this cafe logo for the 2 Monkeys café in Loughborough, Leicestershire with our tongues firmly lodged in our cheeks!
The two monkeys in the name refer to the owner’s two young sons. The 2 Monkeys logo needed to reflect this fun approach, but still create a sophisticated and stylish identity for the new Leicestershire venue.
Our two specially drawn monkeys can be found all around the venue in various guises. From menus, badges and loyalty cards to signage and even toilet signs. The two monkeys have become characters in their own right – adapting to every part of the business. They reflect the welcoming personality of the people who run the cafe, and the approach that makes it so warm and welcoming to all its customers.
The end result is a cafe logo and branding that is strong, focussed and instantly recognisable in Loughborough – as well as fun and entertaining. We had a great time carrying the theme through, but were careful not to ‘over-do’ the monkey theme. This was still a stylish cafe with a strong air of sophistication after all…