As one of the UK’s biggest and most recognised brand of screws and fixings, Plasplugs are constantly improving and developing their trusted products form their Derbyshire headquarters. They chose to launch their latest, innovative range of oval-sectioned screws at prestigious trade events here in the UK and stateside! We were drafted in… to give the same, high quality feel to their exhibition graphics and trade product catalogues.
Plasplugs had already suggested a cheeky, eye-catching headline for us to work with and we developed this into a highly visual approach to the shows. We created a strong graphic style that could be carried across a range of items at the show, working to a very tight deadline. The whole campaign gave the product launch great impact at the events, and although initially designed for the UK market, was simple to adapt for US customers.
We were also asked to redesign their Trade Product Catalogue, bringing a strong sense of structure and easy-to-use format to a catalogue featuring hundreds of products!