As ‘the world’s favourite lock’, Yale are a company right at the forefront of home security, and this was our campaign to simplify the digital security revolution in China!
As a brand Yale are constantly improving and re-imagining their products, and they can boast one of the best lineups of innovative security products on the market today. They also have a strong presence in China and across the Asia Pacific region, and we were asked by Yale China to help them produce a range of videos to help simplify that process – whatever the language!
Because Digital Door Locks are still developing Yale recognise that installing digital security solutions in the home can be quite daunting. We were tasked with simplifying the process… with a range of easy-to-follow animations, highlighting the key features of these great new products.
Our specially created range of animations covered most of the Yale Digital range and ‘walked’ viewers through the individual key features of each one – guided by our friendly Yale team members!
The videos were designed to be highly visual, and not be text heavy as the animations needed to work well in Chinese and in English with minimum need for translation.