{"id":1121,"date":"2016-03-15T13:36:14","date_gmt":"2016-03-15T13:36:14","guid":{"rendered":"https:\/\/hullabaloo.co.uk\/\/?p=1121"},"modified":"2022-05-04T11:29:34","modified_gmt":"2022-05-04T10:29:34","slug":"brand-one-step-beyond","status":"publish","type":"post","link":"https:\/\/hullabaloo.co.uk\/blog\/brand-one-step-beyond\/","title":{"rendered":"Brand: One Step Beyond"},"content":{"rendered":"

Brand identity design isn’t always about a company logo design \u2013 and here we were asked to design a business logo design for a Lafarge Aggregate’s UK employee incentive scheme to reward and encourage those workers who go above and beyond for their customers. Initially, all we were given was a description of the scheme, the name ‘One Step Beyond’, and the brief that the scheme would speak to all Lafarge employees \u2013 not just the office staff.<\/p>\n

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Once we had got past the novelty of doing the Madness dance around the studio, we\u00a0 got down to the serious work of corporate logo designers and created a range of Design Concepts for the branding and subsequent campaign.<\/p>\n

To make the scheme relevant and accessible to all employees, we used the road and safety sign style that is a vital part of every day life throughout Lafarge. The figure ‘stepping out’ was chosen to give the scheme a human face, and with the foot turning into an exclamation mark to punctuate the title.<\/p>\n

 <\/p>\n

The Application<\/h3>\n

This logo design would then initially be used onto teaser-posters just featuring the branding and the start date to create a talking point amongst the staff – who knew nothing about the scheme. Beyond that we used photography of real workers to illustrate the aims of the scheme and the numerous rewards available.<\/p>\n

 <\/p>\n

This approach could then be carried forward to a range of items designed to engage staff in nominating and voting for colleagues who deserved recognition.<\/p>\n

This could include leaflets and voting boxes as well as a web microsite and a wide range of different items carrying the distinctive brand identity.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Brand identity design isn’t always about a company logo design \u2013 and here we were asked to design a business logo design for a Lafarge Aggregate’s UK employee incentive scheme to reward and encourage those workers who go above and beyond for their customers. Initially, all we were given was a description of the scheme, […]<\/p>\n","protected":false},"author":10,"featured_media":699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/hullabaloo.co.uk\/wp-json\/wp\/v2\/posts\/1121"}],"collection":[{"href":"https:\/\/hullabaloo.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hullabaloo.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hullabaloo.co.uk\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/hullabaloo.co.uk\/wp-json\/wp\/v2\/comments?post=1121"}],"version-history":[{"count":1,"href":"https:\/\/hullabaloo.co.uk\/wp-json\/wp\/v2\/posts\/1121\/revisions"}],"predecessor-version":[{"id":3981,"href":"https:\/\/hullabaloo.co.uk\/wp-json\/wp\/v2\/posts\/1121\/revisions\/3981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hullabaloo.co.uk\/wp-json\/wp\/v2\/media\/699"}],"wp:attachment":[{"href":"https:\/\/hullabaloo.co.uk\/wp-json\/wp\/v2\/media?parent=1121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hullabaloo.co.uk\/wp-json\/wp\/v2\/categories?post=1121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hullabaloo.co.uk\/wp-json\/wp\/v2\/tags?post=1121"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/hullabaloo.co.uk\/wp-json\/wp\/v2\/yst_prominent_words?post=1121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}