Assa Abloy

Chubb at Heart Website

The Chubb at Heart campaign required careful management of information as the news of new products and technical details unfolded.

The campaign website provided an ideal platform to pull all that detail together, as well as providing an opportunity for key figures to help explain the process through video blogs.

The campaign needed to reach customers, staff, industry professionals and the media, so emailers provided a highly responsive and cost effective way to reach all these people with carefully tailored messages.

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