This range of brochures reflected Loughborough based BRUSH Turbogenerators position as the world’s leading independent manufacturer of turbogenerators, manufacturing the huge electric generators at the heart of power stations across the world from their Leicestershire factory.
Our brief was to redesign the companies range of brochures covering each of their three key markets and showcasing the company’s range of products and services to a diverse client base, which stretches right around the world.
The existing brochures were too detailed in their approach, with highly technical content and an emphasis on the engineering specification of the projects featured. A key part of the brief was to reduce the amount of text, and to make it accessible to a less technical and more commercial audience.
Our first step was to re-write the copy in a more reader-friendly style, and to remove some of the engineering detail. This was completed in conjunction with the engineers responsible for the original copy to ensure that though less detailed, the copy was still accurate.
To accompany the copy, we wanted to feature images of real BRUSH people in the range of environments that they worked – but unfortunately since these were literally scattered across the globe, our budgets wouldn’t stretch that far.
To get round this, we invited BRUSH staff in Leicestershire to volunteer as models, and arranged photography sessions at their manufacturing plant in Loughborough to produce a range of images of worker dressed as they would be on-site. We then combined these images with the on-site photography that was available, and with stock images to create the images we needed.
Combined with a distinctive style and evolved 3D logo, and a stylish folder to contain them, the brochures provided a distinctive and effective package that achieved the informality and simplicity of the brief, without losing he authority of the originals.