Evolving a classic logo

The Loughborough based BRUSH brand is steeped in history and a proud tradition, but  a recent change of ownership meant they were also keen to get a fresh new look for their Leicestershire headquarters.

Our solution was to revitalise the existing logo with a new application. Taking our inspiration from traditional cast metal name plaques, we added a new dimension to the logo and used more punchy, fresher colours.

Our evolution gives the company a bold new figurehead, which can be used with real conviction across the entire range of communications including the new brochures – but without sacrificing the heritage of this proud Loughborough brand.

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