After working with Axis for many years on their commercial literature, it was a real pleasure to be asked to be involved in their charitable projects. The annual Axis Foundation Christmas Charity Ball is a black-tie event which is held each year as a benefit for the charities that Axis support throughout the year.
We were asked to design the supporting programme of events which were given to all who attended this prestigious event. The programme is used to throw a spotlight on the amazing charities supported and also to give an overview of the activities on offer throughout the evening.
Our starting point was to design the specially drawn Christmas bauble, which served as a motif throughout the event. The outer cover was made from high quality black card, which was gold foil blocked with the emblem, giving a high-class feel. Inside the articles and features sat alongside the pre-supplied advertising features. Overall the programme was given a clean, classy feel that suited the event perfectly and became a invaluable guide to a busy evening of money raising!