Brand Awareness Campaigns
Brand awareness is about much more than just making people aware of your logo. It's about making sure people understand your brand - and making sure they see it in the way you want them to see it...
Often that starts with your own team and the people who work in the company. Making sure they understand your brand values and their part in delivering that value to customers and potential customers.
We work with lots of different types of clients in many different industries and in markets across the world. We work with them to create clear, entertaining and memorable brand awareness campaigns for internal and external audiences alike. These campaigns are then delivered through a range of channels including printed communications and direct mail, through advertising and exhibitions, to websites and online digital media.
Our first step is always to sit down with you to learn all about your brand, how it is currently seen by different people and how you would like it to be seen. From that understanding, we brainstorm great ideas of how we can captuire the attention of these audiences and shape their awareness of your brand! We then have some fun creating strong visual concepts that build on that message to make it striking and memorable.
Next, we sit down again with you and work through those concepts to see which catches your imagination, and make sure it is delivering everything you need it to. We then take the agreed approach and fine-tune to completely meet your needs, and apply it across whatever medium you want to use.
What we deliver...
- Full support and advice throughout the entire process
- Create concepts to show you the options available to raise your brand awareness
- Create new styles that can then be dynamically applied to many items in future
- Create an approach that works alongside and compliments existing literature
- Create a dynamic new style to reflect your product and brand's values and strengths
- Work with your team to plan the content and structure of your campaign
- Work with you to understand your brand identity and write copy for your campaign
- Produce printed, electronic and web versions of all items
- Help present and explain the campaign to your entire team
- Launch events and support for external audiences
- Full and ongoing artwork storage and delivery
- Design dynamic future-proof solutions from web to exhibitions
Reasons Brand Awareness Campaign
Take a look on the internet and you will find thousands of companies making wild claims to be ‘the global leader’ in their industry – but for ASSA ABLOY that statement is literally true.
To raise awareness of the ASSA ABLOY brand, and showcase their achievements, we created a campaign that set out the reasons why ASSA ABLOY are ‘The global leader in door opening solutions’.
Style Hero Training Materials
Having worked with Office Shoes before, we knew they would be responsive to our cheeky, tongue-in-cheek approach! Working along side leading VM retail agency Two Visual, we were asked to create a campaign for Office Shoes’ new internal, staff training initiative – encouraging their dedicated band of retail footwear experts to become Style Heroes!
Chubb at Heart
ASSA ABLOY are the global leader in door opening solutions and home to some of the world’s most recognised security brands including Yale, Chubb and UNION. When Chubb was no longer going to be available, we were asked to help with some Brand repositioning.
The next step is simple – just give us a call.
We would love to meet and talk about your brand awareness campaign - or any specific projects you are planning.
We will help identify your requirements, define the brief, and provide full costings as required. We will work incredibly hard to make sure all your visual communications deliver their full potential.
Call Sue or Colin on 01509 224466 to arrange a face to face meeting, or contact us for more information.
Watch our Movie!
We're a friendly bunch, and we love to listen. From leaflets and brochures, to websites and exhibitions - we deliver creative solutions for clients just like you.
Give us a call to talk about your projects. We want to help, and we have a track record that proves we are full of good ideas.