How We Work

A fresh new brand – Gemini Rail Group

Posted by Colin Higton

How do you create a new branding when two famous companies are coming together, putting aside their old identities and launching as a completely new entity?

That’s what happened with Gemini Rail Group – formed from two of the best known names in the industry. The new management team had come uip with the name ‘Gemini’ to reflect the two companies coming together – but they needed a bold new look to reflect their fresh start and their role as a leading force in the Rail Industry.

Take a look at this video or go to our YouTube Channel to see how we did it, finding inspirations in the imagery of Rail to create a fresh new look and a bold logo to carry them forward.

The new brand gave the team a great new way to tell their story, and created an exciting new face for the company going forwards.

If you would like to talk about how Hullabaloo could create a fresh new brand for you, or how your existing identity could be refreshed – call Colin or Sue on 01509 224466.

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