Not just a pretty face!
Creating a successful web or ecommerce design is about much more than just the look of your site. The whole user experience needs to be considered to make a site that is easy to navigate for visitors (both real browsers and virtual searchbots), and easy for users within the company to update and refresh.
Combine with that the need for fast and secure access, speedy download time and reliable hosting, and you have a tall order before you even start to think about the way the site looks…
HOW WE DID IT:
ECDA had migrated from a static website, edited and updated for them by a web design company, to an existing CMS (Content Managed System) website intended to make updating and changing their site simple for them to do in-house. Unfortunately, however, the user interface was far from intuitive, and little or no training was available – meaning that in reality the site was now less likely to change than the original static site.
As a professional creative web design agency, the brief, therefore, was to create a new and vibrant corporate web design that as well as looking great would also make it easy for them to use.
We created a look for the website that combined a functional approach to information with a stylish presentation of the photography. The floating images on the home page use tabs to show a range of projects, and these automatically scroll as the homepage is viewed.
Inside the website we created clean and stylish pages for viewing the staff profiles and case study projects divided by industry sector, along with easily managed News pages and a Blog.
But a major part of the success of the website can't be seen by visitors – our website CMS system 'Caboodle' makes editing the site as easy as navigating to the page, and then editing it in WYSIWYG (What You See Is What You Get) format – much like working with a Word document.
Combined with comprehensive training for those contributing to the website and ongoing phone support as required, the website has already taken on a life that the old website simply could never achieve.