Getting maximum impact from your exhibitions is just common sense – otherwise you're throwing away all the time, money and effort that goes into exhibiting. But making the most of your presence at shows is about much more than just the stand.
From the adverts that appear before and during the exhibition, to the handouts on the stand and the follow up after it finishes – everything needs to build on the impact your exhibition stand achieves. A great concept can help – but it's really all about a strong consistent message carried with confidence through the exhibition design.
HOW WE DID IT:
Axis Europe plc
Axis Europe are one of the UK's largest property maintenance companies working in the social housing, retail and commercial sectors, their reputation is built around a set of core values, which are intended to give their clients and tenants reassurance and confidence in their company's service. They also pride themselves on implementing new technology and developing relationships to further enhance their services.
Axis asked us to design various support materials to help give them real presence at the most important industry events in the calendar, the Chartered Institute of Housing Conference.
Our ‘ask us’ campaign carried a simple message which featured prominently on all campaign literature and support materials. The campaign was built on Axis' success in achieving remarkable customer feedback results in what is a fiercely competitive market.
Axis also wanted a campaign which would encourage conference-goers to interact with their staff, giving further opportunity to develop relationships throughout the industry. We developed a strong visual style, which was in-keeping with company's identity but firmly centered around this impressive range of stats!
This concept had strong visual impact, and even in a busy, crowded environment delivered clear, focussed messages inviting customers to find out more about the company’s success.
The campaign started with a range of teaser press ads, and carried right through to eye-catching exhibition graphics. Axis people on the stand wore 'ask us' badges, and there was and even a range of flags, which fluttered from lamp posts right around the exhibition venue!