Chris Hodge Trucks New Website Drives Sales
Chris Hodge is one of the best known names in the world of used truck sales and their Docklands site is well known as probably the best place to buy quality trucks, trailers and commercial vehicles of every sort.
The Brief
Although one of the first companies to successfully use the web to drive sales, their website had become dated and just didn't work for Chris or his customers anymore. Keeping the old site up to date was time consuming for the company, and finding and selecting trucks was a bit of a chore for users.
Our Solution
Creating a site that looks great is only the first step for us. We began by creating a clean, modern style that includes a new visual identity for the company to maximise the impact of the new site.
The homepage offers customers a simple choice of which type of truck they are looking for, and features rolling images of available stock to draw them in. The large banner keeps the site fresh and interesting with a selection of truck images randomly loaded so that each time you visit the site it changes. Taken by Jo Hodge (Chris Hodge's daughter) the images maintain the family involvement that is so important throughout the business.
Moving into the site, the stock is clearly laid out in a simple list that expands on the page to give more detail when you click on the truck you're interested in - all without forcing you to leave your chosen list.
A simple basket allows users to bookmark any trucks, and then to view them in the basket - just like an e-commerce site. The way the list moves and builds, and the interactive filter all help you narrow down your choice of truck without having to constantly jump around the site.
This new content is combined with an archive of video walkarounds linked to YouTube, historic photographs from the last century and a library of technical information that is a standard reference for the industry.
All in all, the site is simple to navigate and makes adding and monitoring new stock really simple for Chris and his team - creating an exciting tool to sell trucks in a competitive market, and a flexible platform for future growth of the brand.
