Cushman & Wakefield E-Moving Card

When Cushman & Wakefield Investors moved office to a new base in Saville Row, they asked us to come up with a moving card that was cost effective, but would reflect their status as the property investment arm of global giant Cushman & Wakefield.

The Brief

The brief was to produce something that could be easily emailed to clients and suppliers at minimum cost, and also put on the Cushman & Wakefield Investors website. Above all, however it had to be something that would be more than just another moving card.

Our Solution

We needed maximum impact form a very small budget, so we decided to create a short animated card that could easily and quickly be viewed online.

We took the theme of the famous London street signs and a style that felt like time-lapse photography to walk people through the change. Unfortunately, the budget meant location photography was out of the question, so all the elements were created in our studio, and combined with images of staff walking past.

The end result turned the limitations of the brief and the budget into srengths, and created a stylish and effective little movie that punches well above its weight and achieves far greater imapct than a simple moving card.