Keegans Group E-Marketing

Keegans are a property company delivering various building services for social housing and comercial bulders.  Based in London, on the South coast and in Glasgow, they work right across the UK and have an extensive team and a diverse client base to communicate with. 

The Brief

As a key part of this communication, they wanted to build a range of regular publications to help them keep in touch with all their different audiences. Electronic communications offered a cost effective and immediate way to build this conversation, and an effective way to monitor the reaction of each of the different audiences.

Our Solution

Using our Cabodle e-publishing system, we created a range of templates designed to reach the key audiences.

The first was The Bridge newsletter aimed at employees throughout Keegans and across the other companies within the group. It provides an ideal way to cover all the stories and photographs supplied by staff without the cost and waste of printing a substantial newsletter.

Next was Keynotes, a newsletter aimed at Keegans clients. Here the ability to record which articles are read by clients, and which issues are of interest to them enable a more tailored response. 

Finally, to support a lunch event at the main social housing conference in Harrogate, we produced electronic invites which were sent to selected clients. An ideal solution, the invites enable quck and detailed responses from those attending, and could be resent to those who hadn't opened them first time around – making sure none of the important clients missed their invite.