Union Product Catalogue

UNION are probably the leading supplier of locking solutions, door furniture and door closers to the architectural and building industries throughout the world. 

The Brief

The brief was to create a product catalogue that would present these products in an attrctive and sophisticated way that would appeal to professional specifiers such as architect and surveyors.

Our Solution

We started by choosing a landscape format for the catalogue, using the short edge of A4 to form the spine. This gave us a format that lifted the catalogue out of the ordinary, whils stil retaining all the practical advantages of A4 in terms of filing and postage.

A strong, dynamic texture was created using the corporate red as its base, but introducing a sense of depth and dimension that formed a rich base for photography. This texture enabled the UNION red to be used strongly, but with much greater sophistication than with the usual flat colour.

The available product photography was good, but was all taken against a plain background, so we used cut-outs to create the feeling of floating products, and to emphasis the clean, crisp lines of the products. This was further enhanced by creating soft shadows that lifted the products even further off the page.

The same red texture was also used as the basis for a range of AV presentations to run at exhibitions and event across the world, and as the opening movie for DVD and CD presentations.