Emerson Network Power Exhibition Materials

Emerson Network Power provide a whole host of computing solutions to businesses right around the world. Part of their communications strategy is to attend trade events which puts them in direct contact with potential and current clients – delivering up to the minute information on the Company's developments, in an ever-changing market. 

The Brief

Hullabaloo were asked to produce a range of exhibition materials at a leading trade event hosted in Germany. Based on the theme "at the movies", Emerson were keen to stand out from the crowd, and to provide a dynamic sales led environment, where they could showcase their productsand raise a few eyebrows by creating a place to have some fun too!

Our Solution:

We embraced the theme and tried to inject as much fun into the graphics as possible while never losing sight of the fact that this was a major event for serious computing professionals. 

We started by developing a strong campaign theme based on the glamour of Holwywood and the Oscars – so 'Meet the Legends' became our tagline for the event!

For photo opportunities we used a red carpet against a hollywood backdrop where attendees could get snapped with true A-list megastars - albeit cardboard cut outs! 

Complete with flashing paparazzi!, the movie themed graphics were interspersed with information about the Company's products, providing the sales force with all the ammunition required to sell their products. 

All this was backed up by an accompanying website, which would deliver key information both pre-and post event.