Assa Abloy
Reasons Brand Awareness Campaign
Take a look on the internet and you will find thousands of companies making wild claims to be ‘the global leader’ in their industry – but for ASSA ABLOY that statement is literally true.
To raise awareness of the ASSA ABLOY brand, and showcase their achievements, we created a campaign that set out the reasons why ASSA ABLOY are ‘The global leader in door opening solutions’.
The Brief
ASSA ABLOY bring together many of the world’s most famous lock brands including Yale, UNION and Mul-T-Lock – but not all of its customers (or even staff) are aware of all the services, products and achievements that are on offer.
The brief was to raise awareness of the ASSA ABLOY brand, and to educate key audiences.
